Jaguar has always had a passion for creativity, innovation and dynamic design; qualities we feel are perfectly expressed in XE. With the introduction of this astonishing vehicle we have joined forces with the very best British creative minds to craft a series of collaborative projects.
Watch XE get unleashed in our latest TV ad and explore it inside and out in our 360° interactive tours. It’s time to discover why it isn’t just Tom Hiddleston who’s ready to rule.
THE NEW JAGUAR XE - THE SPORTS SALOON REDEFINED.
Forget the dull, boring and predictable. Discover the new XE.
Introducing a series of exhilarating short films set in extreme environments that examine the shared philosophies between distinguished Jaguar designers and engineers and some truly inspirational people…
Our final film features Creative Director, Jaguar Exterior Design, Adam Hatton and high-speed powercraft designer, Lorne Campbell. In the film they explore the theory of form and function and how design affects efficiency and performance. Get ready for an adrenalin rush!
STELLA McCARTNEY CAPTURES XE EXHILARATION
Discover the spectacular design collaboration between Stella McCartney and Jaguar.
THE NEW XE STEALS THE SHOW
The new XE has arrived... and in exhilarating style.
Celebrities from the worlds of fashion, film and sport were treated to unforgettable performances from Kaiser Chiefs, The Royal Ballet and platinum-selling singer Emeli Sandé.
From a floating stage on the Thames, her electrifying performance literally lit up the sky as she performed 'Feels Like' a new track inspired by the tweets and passions of XE fans everywhere.
“The Jaguar XE body uses over 75 percent aluminium content, which far exceeds any other car in its class. This gives us a body structure with unrivalled low weight: it’s light but also immensely strong with extremely high levels of torsional stiffness. We’ve made sure our aluminium-intensive body structure exceeds all global safety standards without compromising on vehicle design or refinement.”
Dr Mark White, Jaguar’s Chief Technical Specialist.
Thrilling performance, agile handling and precise, responsive steering. Discover the cutting edge technologies behind XE’s outstanding driving dynamics.
GLOBAL BRITISH TALENT WELCOMES XE TO THE WORLD STAGE
To celebrate the world launch of the new XE, Jaguar has invited some of the most inspiring figures on the global stage today to create a spectacular FEEL XE project.
FEEL XE is set to reflect the exhilaration of driving this incredible sports saloon car with its unique style and its ground breaking innovative design. Jaguar has asked inspiring creative British artists including award-winning singer Emeli Sandé, renowned designer Stella McCartney and Golden Globe Best Actor, Idris Elba to help create experiences that express the exhilaration at the heart of XE.