NOT EVERYONE WANTS TO BE LIKE EVERYONE

At Jaguar, our designers and engineers don’t just apply expertise to the creation of luxury cars. There’s instinct and passion involved too, a touch of specialness, of soulfulness, that you don’t find in an ordinary car.

A Jaguar is different.
And this is what we’re telling the world with a global launch across TV, Cinema, Digital, Print and Social Media.

The campaign features Eva Green, award-winning actress and star of Casino Royale and Penny Dreadful. It features a powerful, prowling jaguar cat. And it features some pretty special cars: the award-winning PACE family of SUVs.

"THIS FILM HIGHLIGHTS THE UNIQUE PRESENCE OF A JAGUAR CAR. EVA'S CONFIDENT, INDEPENDENT SPIRIT IS THE PERFECT FIT FOR THE BRAND."

FIONA PARGETER
Customer Experience Director

The films are accompanied by a striking soundtrack from award-winning British Grime artist, Skepta.

Discussing why the partnership made so much sense, Eva Green said, "When I think of Jaguar, I think of the power and elegance in the animal. The cars are so uncompromisingly beautiful and strong, just like my big cat companion itself."

Jaguar Land Rover’s Customer Experience Director, Fiona Pargeter, comments, "This film highlights the unique presence of a Jaguar car. Eva’s confident, independent spirit is the perfect fit for the brand."

Brian Fraser, Chief Creative Officer of Spark44 said, "The core idea is that Jaguars are different and Jaguar people are different. They don’t follow the herd."

The campaign was created by Spark44, Jaguar Land Rover’s creative agency. The film was directed by Chris Palmer through Gorgeous, with stills photography by Gary Bryan.