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  1. NOT EVERYONE WANTS TO BE LIKE EVERYONE

    For some people, life isn't about blending in. It's about standing apart from the masses, ignoring the obvious, being original and straying from the conventional path.

    • At Jaguar, our designers and engineers don’t just apply expertise to the creation of luxury cars. There’s instinct and passion involved too, a touch of specialness, of soulfulness, that you don’t find in an ordinary car.

      A Jaguar is different.
      And this is what we’re telling the world with a global launch across TV, Cinema, Digital, Print and Social Media.

      There are those who follow the crowd. And there are those who follow their instincts.

      The campaign features Eva Green, award-winning actress and star of Casino Royale and Penny Dreadful. It features a powerful, prowling jaguar cat. And it features some pretty special cars: the award-winning PACE family of SUVs.

      "THIS FILM HIGHLIGHTS THE UNIQUE PRESENCE OF A JAGUAR CAR. EVA'S CONFIDENT, INDEPENDENT SPIRIT IS THE PERFECT FIT FOR THE BRAND."

      FIONA PARGETER
      Customer Experience Director
    • The films is accompanied by a striking soundtrack from award-winning British Grime artist, Skepta.

      Eva Green talks individualism, cars and wild cats.

      Discussing why the partnership made so much sense, Eva Green said, "When I think of Jaguar, I think of the power and elegance in the animal. The cars are so uncompromisingly beautiful and strong, just like my big cat companion itself."

      Jaguar Land Rover’s Customer Experience Director, Fiona Pargeter, comments, "This film highlights the unique presence of a Jaguar car. Eva’s confident, independent spirit is the perfect fit for the brand."

      Brian Fraser, Chief Creative Officer of Spark44 said, "The core idea is that Jaguars are different and Jaguar people are different. They don’t follow the herd."

      The campaign was created by Spark44, Jaguar Land Rover’s creative agency. The film was directed by Chris Palmer through Gorgeous, with stills photography by Gary Bryan.