Experience Jaguar.



Welcome to the home of Jaguar

If you’ve ever wondered how a Jaguar is brought to life, maybe you have a Jaguar or are considering the purchase of one, here’s your chance to see the process from start to finish. We’ll take you behind the scenes, where you’ll see how our specialist teams put these remarkable cars together with care and craftsmanship. 

Each car is made to order and you’ll see how they go through thousands of precision processes and quality checks on the way through the factory before each car rolls off the production line en route to its new owner.

Pre-booking is required. To book your tour, please call Julie Bartholomew, Jaguar Visitor Centre Administrator on +(44) 24 76 205 716 or email jbartho1@jaguarlandrover.com

Jaguar Visitor Centre, Chester Road, Castle Vale, Birmingham, B35 7RA, UK

Registered Office: Abbey Road, Whitley, Coventry CV3 4LF
Registered in England No: 1672070

The fuel consumption figures provided are as a result of official manufacturer's tests in accordance with EU legislation.
A vehicle's actual fuel consumption may differ from that achieved in such tests and these figures are for comparative purposes only.

The information, specification, engines and colours on this website are based on European specification and may vary from market to market and are subject to change without notice. Some vehicles are shown with optional equipment that may not be available in all markets. Please contact your local retailer for local availability and prices.