Experience Jaguar.



Welcome to the home of Jaguar

If you’ve ever wondered how a Jaguar is brought to life, maybe you have a Jaguar or are considering the purchase of one, here’s your chance to see the process from start to finish. We’ll take you behind the scenes, where you’ll see how our specialist teams put these remarkable cars together with care and craftsmanship. 

Each car is made to order and you’ll see how they go through thousands of precision processes and quality checks on the way through the factory before each car rolls off the production line en route to its new owner.

Pre-booking is required. To book your tour, please call Julie Bartholomew, Jaguar Visitor Centre Administrator on +(44) 24 76 205 716 or email jbartho1@jaguarlandrover.com

Jaguar Visitor Centre, Chester Road, Castle Vale, Birmingham, B35 7RA, UK